PHNTM
︎LOS ANGELES, 2025
BRAND DESIGN | GRAPHIC DESIGN | UX DESIGN
Shaping the brand refresh for PHNTM, a creative agency and production company specialising in events and experiences for brands. This included a full rebrand and website design.
︎︎︎ IDEA TO EXECUTION
︎LOS ANGELES, 2025
BRAND DESIGN | GRAPHIC DESIGN | UX DESIGN
Shaping the brand refresh for PHNTM, a creative agency and production company specialising in events and experiences for brands. This included a full rebrand and website design.
︎︎︎ IDEA TO EXECUTION
1 CONCEPT AND VISION
Often operating behind the scenes, PHNTM forms the unseen foundations that hold complex events and brand experiences together. The vision for the rebrand was to express this quiet but essential presence whilst keeping the existing logo designed by Mouthwash Studios and building a visual system around it - developing it onwards into an identity that communicates strength, clarity, and purpose without demanding attention.
Often operating behind the scenes, PHNTM forms the unseen foundations that hold complex events and brand experiences together. The vision for the rebrand was to express this quiet but essential presence whilst keeping the existing logo designed by Mouthwash Studios and building a visual system around it - developing it onwards into an identity that communicates strength, clarity, and purpose without demanding attention.
2 ARTISTIC INSPIRATIONS
The visual language was stripped back to its essentials - a monotone palette was introduced to act as a neutral framework, allowing the colour, energy, and spectacle of PHNTM’s work to take centre stage. Subtle design details, such as faint borders that bevel gently inward, reinforce the idea of depth without distraction. Every element was refined to speak softly but confidently, reducing the need for excessive explanation.
The visual language was stripped back to its essentials - a monotone palette was introduced to act as a neutral framework, allowing the colour, energy, and spectacle of PHNTM’s work to take centre stage. Subtle design details, such as faint borders that bevel gently inward, reinforce the idea of depth without distraction. Every element was refined to speak softly but confidently, reducing the need for excessive explanation.
3 EXECUTION AND OUTCOME
The refreshed identity was rolled out across a full brand system and guideline, website design and ready made templates to create a cohesive and considered presence across all touchpoints that was comprehensive and ready to use by PHNTM’s creative team. The result is a refresh that communicates PHNTM’s purpose instantly: a creative partner that underpins ambitious ideas and brings them to life, allowing PHNTM to articulate who they are and what they do with clarity whilst letting theie work speak for itself.
The refreshed identity was rolled out across a full brand system and guideline, website design and ready made templates to create a cohesive and considered presence across all touchpoints that was comprehensive and ready to use by PHNTM’s creative team. The result is a refresh that communicates PHNTM’s purpose instantly: a creative partner that underpins ambitious ideas and brings them to life, allowing PHNTM to articulate who they are and what they do with clarity whilst letting theie work speak for itself.